Convention & Visitors Bureau

Projects

Oakmoor Country Inn, 98 Lobbans Lane in Afton opened this month

Planning for the opening the Piedmont Phase of the Dept. of Game and Inland Fisheries Birding Trail September 29-30, 2004

Organizing September 11-19, 2004 Taste of Nelson event

Planning for Virginia Convention and Visitors Bureau annual meeting August

Marketing and Promotion

Submitted What’s New events and attractions to Virginia Tourism Corporation

Submitted information for Yellow Pages section

Submitted media release for Southern Living winter issue

Nelson County featured on Virginia Tonight (WVPT-PBS station)

Planning Nelson County Hospitality and Travel Association annual meeting

Assisting in the planning for August 17 event at Mossy Creek 2

6 media leads distributed to Nelson County tourism businesses, including a national NPR promotion

Assisting Roanoke CVB with pre and post tours for the Outdoor Writers Association of America conference in 2007

Meetings

July 19 – Lynchburg-Bedford-Nelson meeting on August 3-5 Virginia Convention and Visitors Bureau annual meeting

Tourism Statistics

           
    July 2004        YTD
2004    July 2003       
YTD 2003

Phone        169   
           
1255           
148           
    1312

Labels        413   
           
7000           
419          
    4071

Internet     14,558      
     55,236       
5,849            43,728

Walk In    1612       
        7030   
        1189   
        5382

Taxes        June 2004   
    YTD 2004    June
2003        YTD 2003   

Lodging    $12,867       
    92,795       
14,196            92,170

Meals        $37,455   
        238,125     
  39,794        216,991

Media Coverage

Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines    Column Inches -  1134  Number of
articles -  35

Average open rate is $23.67 per column inch for regional papers

Nelson County received $26,842 in advertising through print media sources