August 2005 Tourism Report
Nelson County Department of Economic Development and Tourism
August 2005 Report
Tourism Update
Projects
Distributing new tourism brochure
Completing follow up telephone surveys for
conversion study from Southern Living advertising (Nelson County
Hospitality and Travel Association)
Working with Virginia Tourism Corporation on Travel South February 2006 Showcase (Richmond)
Developing a framework for the 2007 Nelson County Bicentennial
Working with Explore Nelson Wine on marketing to Wintergreen Resort
Planning Jamestown 2007 events
Marketing and Promotion
4 media leads distributed to Nelson County tourism businesses
The Mark Addy was featured in a Columbia South Carolina magazine
Drumheller’s Orchard will be featured in the September issue of Southern Living
Blue Ridge Tunnel will be the cover story for the September issue of Virginia Living
Montebello Fish Hatchery
702 paid visitors in July 2005
Meetings
July 13 – Department of Game and Inland Fisheries Watchable Wildlife Program
July 13 – Explore Nelson Wine
Tourism Statistics
July 2005 YTD 2005
July 2004 YTD 2004
Phone 287
2017
169
1255
Labels 409
4349
413
7000
Internet 66337
363329 14558
55236
Walk In 1728
7229
1612
7030
Taxes June 2005
YTD 2005 June 2004 YTD
2004
Lodging $10127
86164
13112
91801
Meals $35169
238364
41050
243444
Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines Column Inches ÔøΩ 718
Number of articles – 19
Average open rate is $23.67 per column inch for regional papers ÔøΩ
Nelson County received $16,995 in advertising through print media sources