December 2005 Tourism Report
Nelson County Department of Economic Development and Tourism
December 2005 Report
Tourism Update
Projects
ï Updated Nelson County 2006 events on the state of Virginia,
Charlottesville Albemarle and Lynchburg tourism calendars/websites
ï Submitted Nelson County as a motorcycle friendly
place on the website Motorcycle Virginia – www.motorcycleva.com
ï Submitted a proposal to host the 2006 US Challenge event ñwith
Wintergreen Resort and the Charlottesville/Albemarle Convention and
Visitors Bureau
ï Submitted attraction information for the 2007 AAA TourBook
ï The newest collectible miniature, the Oak Ridge Railroad Station is now for sale
ï Submitted Crabtree Falls as a unique kid oriented attraction to
the Family Road Atlas being published by the mapping company Rand
McNally
ï Working with Virginia Tourism Corporation on Travel South February 2006 Showcase (Richmond)
ï Developing a framework for the 2007 Nelson County Bicentennial
ï Working with Explore Nelson Wine on marketing to Wintergreen Resort
ï Planning Jamestown 2007 events
ï Working with Lynchburg CVB and 7 other localities on a tourism attraction passport program
Marketing and Promotion
ï 10 media leads distributed to Nelson County tourism businesses
Montebello Fish Hatchery
390 paid visitors in November 2005
Meetings
November 2 ñ Explore Nelson Wine
November 7ñ Nelson County Summer Festival
November 8 ñ Charlottesville Albemarle Convention and Visitors Bureau (CACVB) research and branding project
November 18 ñ Virginia Wine Tours
November 22 ñ US Challenge event proposal
November 28 ñ Keep Nelson Beautiful
November 29 ñ bicentennial
Tourism Statistics
November 2005 YTD 2005
November 2004 YTD 2004
Phone 126
3,182
73
1,753
Internet 44,414
598,384 34,619
212,594
Walk In 765
11,989
846
11,537
Taxes
October 2005
YTD 2005 October 2004 YTD
2004
Lodging $16,922
151,455
14,176
159,280
Meals $38,151
397,593 37,576
409,779
Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines Column Inches ñ 519 Number of
articles – 16
Average open rate is $23.67 per column inch for regional papers ñ
Nelson County received $12,285 in advertising through print media sources
Economic Development Update
Projects
ï Producing economic development profile of Nelson County with Dominion Virginia Power
ï Charlottesville Chapter of the Service Corps of Retired Executive now serves Nelson County businesses
ï now has a geographic cluster map counter on the home page ñ now analyzing web site using google analytics
ï Facilitating the Nellysford Planning process ñthe
second community meeting held November 22, 2005 ñ 60 participants
attended
ï Facilitating Schuyler historic district project ñ Board update set for December 13
ï Managing Lovingston Revitalization planning grant ñ beginning work on DHCD construction grant application
ï Marketing Central Virginia Small Business
Development Center seminars and coordinating monthly onsite sessions
ï Working on the online business directory
ï Working with the Economic Development Authority on
broadband initiatives and business retention visits – EDA will fund
broadband survey of the county
ï Working with Wintergreen Resort to change the GSA per diem and hotel project
Meetings
November 1 ñ Wintergreen Resort hotel project
November 1 ñ business consultant
November 1 ñ prospective business
November 2 ñ Explore Nelson Wine
November 3 ñ Economic Development Authority
November 4 ñ business retention
November 10 ñ Service Corps of Retired Executives
November 15 ñ Dept. of Historic Resources cost share grant application workshop
November 16 ñ prospective business
November 18 ñ Virginia Wine Tours
November 30 ñ Thomas Jefferson Partnership for Economic Development
November 30 ñ business retention
Recruitment and Retention
Working with 3 new prospects and 2 ongoing relationships