Convention & Visitors Bureau

Tourism Update

Projects
Working with Virginia Logo company on the Tourist Oriented Directional Signage program
Wintergreen Resort discount ski vouchers available

Marketing and Promotion
Pinnacle Magazine featured Wintergreen Resort in the winter issue
7 media leads distributed to Nelson County tourism businesses

Meetings
January 6  lodging marketing project
January 11  Nelson County Hospitality and Travel Association
January 13  Virginia Convention and Visitor Bureau
January 19  orchard marketing project
January 24  lodging marketing project
January 27  Lynchburg Chamber Tourism Outlook breakfast
January 31√ new event planning

Tourism Statistics
           
    January 2005    YTD 2005  
 January 2004    YTD 2004
Phone        479  
            
    479      
         131  
             131
Labels        245  
            
    245      
         140  
             140
Internet      42,216      
        42,216     
     6136      
        6136
Walk In     397      
             397           
    388      
          388
                
Taxes        December 2004  
 YTD 2004    December 2003    YTD
2003    
Lodging    $22,030      
         190,207  
     22,152      
             188,778
Meals        $45,436  
            
484,285        44,134  
            
    443,391

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines    Column Inches – 111    
Number of articles – 5
Average open rate is $23.67 per column inch for regional papers –
Nelson County received $2,627 in advertising through print media sources