January 2005 Tourism Report
Nelson County Department of Economic Development and Tourism
January 2005 Report
Web Site Update
* The new site was launched in July 2004
* Average monthly views in 2003 – 5000
* December views – 43,388
* Board of Supervisors site includes agendas and meeting minutes
* There have been more than 3500 downloads of the zoning ordinance information
Projects
* Working with Virginia Logo company on the Tourist Oriented Directional
Signage program
* Wintergreen Resort discount ski vouchers available
Marketing and Promotion
* 10 media leads distributed to Nelson County tourism businesses
* Short listed for In Flight network program on Frontier Airlines
Meetings
December 2 – Orchard House B & B open house
December 9 – Jamestown 2007
December 16 – Virginia DeRailer event
December 20 – In Flight network
Tourism Statistics
December 2004 YTD 2004
December
2003
YTD 2003
Phone
72
1,825
72
1,991
Labels
268
9,081
259
10,183
Internet
43,388
255,882
5,329
78,004
Walk In
530
12,067
200
9,648
Taxes November
2004 YTD 2004 November
2003
YTD 2003
Lodging
$8,645
167,844
10,059
166,626
Meals
$28,999
434,594
29,653
399,257
Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines
Column Inches – 443 Number of articles - 22
Average open rate is $23.67 per column inch for regional papers
Nelson County received $10,486 in advertising through print media sources