July 2004 Tourism Report
Projects
Created a new media kit
Planning for the opening the Piedmont Phase of the Dept. of Game and Inland Fisheries Birding Trail September 2004
Assisting with the organization and promotion of the summer event for Explore Nelson Wine
Organizing September 11-19, 2004 Taste of Nelson event
Planning for Virginia Convention and Visitors Bureau annual meeting August
Marketing and Promotion
5 media leads distributed to Nelson County tourism businesses
June 2 Washington Post food critic featured the Inn at Afton and Dulaney‚s
Submitted Nelson County restaurants to Flavours magazine in Bedford
Contacted by the Weather Channel for calendar of events information
Submitted Crabtree Falls for www.wherewillwego.com
Featured in Disney Magazine‚s Family Fun – http://familyfun.go.com – see screen shots
Fall events featured on www.romanticgetaways.com
www.albemarlefamily.com – covered Nelson County July 4th activities
Nelson County will be featured in the Charlottesville Landmark book
Assisting Roanoke CVB with pre and post tours for the Outdoor Writers Association of America conference in 2007
Meetings
June 7 ˆ Nelson County Hospitality and Travel Association Executive Committee
June 8 ˆ Explore Nelson Wine
June 16 ˆ Cooperative marketing meeting with Amherst and Lynchburg
June 21- Cooperative marketing meeting with Amherst County
June 27 ˆ Nelson County Summer Festival
June 30 ˆ Nelson County Hospitality and Travel Association
Tourism Statistics
June
2004 YTD 2004
June 2003 YTD 2003
Phone
360
1086
368
1164
Labels
609
6587
875
3652
Internet
8982
40,678
7078
37,879
Walk In
1527
5418
1192
4193
Taxes May
2004 YTD 2004
May 2003 YTD
2003
Lodging $7316
79,494 10,393
77,974
Meals
$28,575
200,670 31,077
177,197
Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines Column Inches ˆ 526 Number of
articles - 39
Average open rate is $23.67 per column inch for regional papers ˆ
Nelson County received $12,450. in advertising through print media sources
Projects
Created a new media kit
Planning for the opening the Piedmont Phase of the Dept. of Game and Inland Fisheries Birding Trail September 2004
Assisting with the organization and promotion of the summer event for Explore Nelson Wine
Organizing September 11-19, 2004 Taste of Nelson event
Planning for Virginia Convention and Visitors Bureau annual meeting August
Marketing and Promotion
5 media leads distributed to Nelson County tourism businesses
June 2 Washington Post food critic featured the Inn at Afton and Dulaney‚s
Submitted Nelson County restaurants to Flavours magazine in Bedford
Contacted by the Weather Channel for calendar of events information
Submitted Crabtree Falls for www.wherewillwego.com
Featured in Disney Magazine‚s Family Fun – http://familyfun.go.com – see screen shots
Fall events featured on www.romanticgetaways.com
www.albemarlefamily.com – covered Nelson County July 4th activities
Nelson County will be featured in the Charlottesville Landmark book
Assisting Roanoke CVB with pre and post tours for the Outdoor Writers Association of America conference in 2007
Meetings
June 7 ˆ Nelson County Hospitality and Travel Association Executive Committee
June 8 ˆ Explore Nelson Wine
June 16 ˆ Cooperative marketing meeting with Amherst and Lynchburg
June 21- Cooperative marketing meeting with Amherst County
June 27 ˆ Nelson County Summer Festival
June 30 ˆ Nelson County Hospitality and Travel Association
Tourism Statistics
June
2004 YTD 2004
June 2003 YTD 2003
Phone
360
1086
368
1164
Labels
609
6587
875
3652
Internet
8982
40,678
7078
37,879
Walk In
1527
5418
1192
4193
Taxes May
2004 YTD 2004
May 2003 YTD
2003
Lodging $7316
79,494 10,393
77,974
Meals
$28,575
200,670 31,077
177,197
Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines Column Inches ˆ 526 Number of
articles - 39
Average open rate is $23.67 per column inch for regional papers ˆ
Nelson County received $12,450. in advertising through print media sources