Convention & Visitors Bureau

Nelson County Department of Economic Development and Tourism
July 2005 Report

Tourism Update

Projects
New tourism brochure is available
Promoted Nelson County tours to the motorcycle enthusiasts attending the rally in Lynchburg
Working with Explore Nelson Wine on marketing to Wintergreen Resort
Planning Jamestown 2007 events

Marketing and Promotion
5 media leads distributed to Nelson County tourism businesses

Montebello Fish Hatchery
668 paid visitors in June 2005

Meetings
June 11 – Poplar Grove Wine Festival
June 12 – Jamestown 2007 presentation to Historical Society
June 15 – Explore Nelson Wine
June 16 – Wintergreen Resort
June 20 – Nelson Hospitality and Travel Association Executive Committee
June 27 – Virginia Tourism Corporation
June 28 – Scenic Rivers Program
    
Tourism Statistics
           
    June 2005    YTD 2005  
 June 2004    YTD 2004
Phone        300  
            
1,730        360  
             1,086
Labels        776  
            
3,940        609  
            6,587
Internet     59,725       
    296,992    8,982  
         40,678
Walk In    1,484      
         5,501  
   1,527      
     5,418
                
Taxes        May 2005  
 YTD 2005    May 2004    YTD
2004    
Lodging    $9,736       
    76,037       
12,508        78,689  
     
Meals        $36,038  
       203,195      
37,421        202,394    

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines    Column Inches ÔøΩ 977   
Number of articles – 32
Average open rate is $23.67 per column inch for regional papers ÔøΩ
Nelson County received $23,126 in advertising through print media sources