Convention & Visitors Bureau

Tourism Update

Projects
∑ Working with Virginia Logo company on the Tourist Oriented Directional Signage program
∑ Planning Jamestown 2007 events
 
Marketing and Promotion
∑ Meeting and Conventions magazine featured Wintergreen Resort in the Meet Virginia section
∑ 9 media leads distributed to Nelson County tourism businesses
∑ Promoting Nelson County and pet friendly travel ˆ spring issue of
Family Dog Digest „guide to Traveling with your Dog in Virginia.‰  

Montebello Fish Hatchery
116 paid visitors in February 2005

Meetings
February 7 -Nelson County Historical Society
February 8 ˆ Explore Nelson Wine
February 18 ˆ Virginia Tourism Corporation
February 22 ˆ Nelson County Hospitality and Travel Association Executive Committee

Tourism Statistics
February 2005    YTD 2005    February 2004    YTD 2004
Phone        138  
         617  
     140      
             283
Labels        236  
         481  
     193      
             359
Internet     50,198      
 92,414    5,998      
         11,434
Walk In    486      
     883        
452            
        852
                
Taxes        January 2005  
 YTD 2005    January 2004    YTD
2004    
Lodging    $16,538      
     16,538       
    22,700      
     22,700    
Meals        $38,901  
         38,901  
         49,699  
         49,699    

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines    Column Inches ˆ 306    
Number of articles – 12
Average open rate is $23.67 per column inch for regional papers ˆ
Nelson County received $7,243 in advertising through print media sources