May 2005 Tourism Report
Tourism Update
Projects
Re-designing tourism brochure
Assisting with the second Taste of Nelson promotion
9th collectible miniature ˆ Oakland ˆ will be on sale May 14th
Assisting with the plans for a fall Orchard promotion
Meeting set for May 4th with Virginia Logo company on the Tourist Oriented Directional Signage program
Nominated Keep Nelson Beautiful for Virginia Environmental Stewardship Award
Working with Explore Nelson Wine on marketing to Wintergreen Resort
Planning May 17th tour of Afton lodging for winery owners
Planning Jamestown 2007 events
Marketing and Promotion
4 media leads distributed to Nelson County tourism businesses
Crabtree Falls and Cabins at Crabtree will be featured in the June issue of Southern Living
Montebello Fish Hatchery
542 paid visitors in April 2005
Meetings
April 1 – Mid Atlantic Tourism Professional Association meeting
April 12 ˆ Nelson County Hospitality and Travel Association executive meeting
April 24-26 ˆ Governor‚s Conference on Tourism
April 29 ˆ Heritage Tourism web site training
Tourism Statistics
April 2005 YTD 2005
April 2004 YTD 2004
Phone 287
1,015
132 550
Labels 778
2,353
2,212 2,786
Internet 46635
190,212
6247 24,416
Walk In 991
2,567
1,113
2,705
Taxes March 2005
YTD 2005 March 2004 YTD
2004
Lodging $15,155
59,174
11,713
58,584
Meals $41,235
135,617
33,988
135,542
Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian,
magazines Column Inches ˆ 523
Number of articles – 17
Average open rate is $23.67 per column inch for regional papers ˆ
Nelson County received 12,379 in advertising through print media sources